Workwear is a matter of course in many companies. With your logo, your colors, and your style, it becomes a presentation: employees on the construction site, in the warehouse, or with the customer are immediately recognizable as part of your company. However, corporate clothing with high recognition value is not created by just slapping on a logo. This guide explains which finishing methods are available, what you should consider regarding placement and material, and what you need to pay special attention to when it comes to protective clothing.
Corporate clothing with a logo: Why finishing is worth it
Branded workwear has several effects that go beyond just the look:
- Professional impression: Teams that appear uniform in customer interactions seem competent and trustworthy.
- Recognizability: On construction sites, in warehouses, or on large company premises, your employees can be clearly identified by customers, visitors, and colleagues.
- Sense of belonging: A common look strengthens the team spirit.
- Advertising effect: Your logo is visible in everyday life without you having to invest in additional advertising space.
An overview of finishing methods: Embroidery, screen printing, and DTF
Which method is suitable depends on the garment, the design, and the quantity. An overview of the three most common techniques:
Embroidery
With embroidery, the design is stitched into the fabric with yarn. The result looks high-quality, is very durable, and survives many washes. Embroidery is particularly suitable for polos, jackets, softshells, and caps. The method reaches its limits with very fine details or tiny text.
Screen printing
In screen printing, ink is pressed through a screen onto the textile. It delivers vibrant colors and is economical for larger quantities. Typical areas of application are T-shirts and sweatshirts with clear, low-color designs.
DTF transfer printing
With the DTF (Direct-to-Film) process, the design is first printed onto a film and then transferred to the textile. It allows for full-color designs with gradients, even in small quantities, and is suitable for many textiles.
Which technique fits which garment?
- Polos, softshell jackets, and caps: usually embroidery for a high-quality, long-lasting appearance
- T-shirts and sweatshirts: screen printing or DTF, depending on the design and quantity
- Multi-colored logos with gradients: DTF or embroidery, depending on size and level of detail
- Large quantities with a simple design: screen printing
Browse our range, for example, for T-shirts and sweatshirts, jackets, and our entire range of workwear.
Placement, size, and logo file: How to get a convincing result
A good result depends on the details:
- Placement: The left chest, back, or sleeve are standard. The logo should be clearly visible without hindering freedom of movement or access to pockets.
- Size and legibility: The logo should remain recognizable even from a distance of a few meters. Very fine lines and small text can get lost with some methods.
- Contrast: The logo must stand out from the fabric. A lighter version of your logo may be necessary for dark textiles.
- File format: It is best to have your logo as a vector file (e.g., SVG, EPS, or PDF) or at least in high resolution.
Caution with protective clothing: Finishing must not reduce protection
For workwear with protective functions, finishing is not purely a design issue. Protective clothing is certified and marked with a standard. The finishing process must not lead to a loss of the type examination or a restriction of the protective effect. In practice, this applies primarily to these areas:
- High-visibility clothing: Minimum areas of fluorescent and retroreflective material are required for every high-visibility class. Prints and emblems must not restrict these areas. DGUV Information 212-016 "Warning clothing" contains detailed information on this.
- Flame-retardant clothing: Emblems, patches, and printing materials must be compatible with the protective clothing so that the protective effect is maintained.
- Weather protection and other protective clothing: Clarify with the manufacturer in advance whether the clothing can be finished and which methods are permitted.
If a print or emblem is planned, ask the manufacturer beforehand whether this is possible and if the clothing will still meet the requirements of the standard. Furthermore, have the finishing of protective clothing carried out by specialized companies that have experience with certified clothing. You can read more about the standards in the article Choosing PPE correctly – what lies behind the standards.
Coming soon to Technigro: the customizer directly in the shop
We are currently working on a solution to make the finishing of corporate clothing much easier. Technigro will soon offer a customizer directly in the shop, with which you can personalize your corporate clothing online. Until then, we are happy to advise you personally: call us at 033439 – 85 250.
Checklist before ordering corporate clothing
- Purpose and usage environment clarified
- Is it protective clothing? If so, coordinate finishing with the manufacturer in advance
- Selected the appropriate finishing technique for the textile, design, and quantity
- Placement and size of the logo determined
- Logo provided as a vector file or in high resolution
- Care instructions for the clothing noted so that the finishing lasts a long time
Conclusion: Corporate clothing is your appearance
Good finishing combines appearance, durability, and, in the case of protective clothing, compliance with standards. With the right method and well-thought-out placement, workwear becomes a figurehead for your company. At Technigro, you will find a large selection of workwear and high-visibility clothing, and with the upcoming customizer, designing your corporate clothing will be even easier.
Sources
- DGUV Information 212-016 "Warning clothing", bgbau.de
- KomNet NRW, Dialogue 6713 "Are applications on high-visibility clothing permitted?", komnet.nrw.de
- Handwerksblatt, "More space for logos and emblems", handwerksblatt.de
